Conservative same-brand baseline
FLEX ECONOMICS
Know what qualifies. Keep support bounded.
Base support follows the trial’s saved markdown formula without another purchase. Optional enhanced renewal also needs qualified purchase value, as this example shows.
Work the caseHistorical ceiling$960Current decision$480Qualified value$480
An illustrative enhanced renewal, from saved terms to reconciliation
Purchase-time agreementSource OrderRenewal decisionFresh wholesale OrderFinal reconciliation
Frozen before renewal results
At-risk recovery method
All commercial limits still apply
“The calculation can show what qualifies. It cannot prove Oplut caused the Order.”QUALIFICATION IS NOT CAUSATIONSee the calculation
One economic system. Two different numbers.
In an enhanced renewal, qualified value tests the later purchase. Support then follows the saved share, old-position formula, participation, capacity, and caps. Base markdown support uses its own formula without this purchase test.
| The economic record | Qualified purchase value | Payable support |
|---|---|---|
| What it answers | How much fresh purchase value qualifies under the saved method? | How much old-stock support remains after every limit? |
| Starting record | Historical normal plus the current no-Oplut decision | Qualified value plus the justified old position |
| What reduces it | Historical ceiling and the minimum materiality hurdle | Participation, retained contribution, old-position formula, cap, and reconciliation |
| Calculation status | $480 qualifies under at-risk recovery | Pending. Required inputs must be reconciled. |
| What it does not prove | That Oplut caused the wholesale Order | That Flex is accepted, profitable, paid for, or repeatable |
Protection follows first-purchase eligibility. It does not require a hypothetical original basket.
The agreement selects above-normal contribution or documented at-risk recovery before results.
A newly protected line contributes no purchase value toward support for older stock.
Payment, fulfillment, Returns, credit, overlap, displacement, and final cost stay connected.
PURCHASE-VALUE TEST
Test the changed wholesale decision first.
Select one method before results. Above-normal contribution measures value over the historical ceiling. At-risk recovery needs dated evidence of a reduced or withheld purchase. This illustrative case assumes eligible contribution, evidence, and displacement checks pass.
- Historical normal never defaults to zero
- The current no-Oplut decision is separately frozen
- These amounts and the hurdle are illustrative, not defaults
- Historical ceiling
- $960
- Current no-Oplut decision
- − $480
Qualified purchase valueMeets the $300 hurdle$480
Eligible contribution $960Method fixed before a real attempt
Saved exposure cap$120Maximum, not a payout
Payable supportPending reconciliation
COMMERCIAL LIMITS
Qualified value is not the support amount.
A passing purchase-value result opens the enhanced-renewal calculation. Support still preserves retailer participation and the brand’s minimum contribution, and stays within the old-position formula and cap.
Base resolution follows its own saved formula, without requiring another wholesale purchase.
FINAL ECONOMICS
Keep every source and cost attached.
Payment, fulfillment, Returns, credit, Order splitting, overlap, displacement, prior accommodation, and incremental cost must reconcile before settlement.
- Brand-store commerce stays authoritative
- Retailer facts stay attributed evidence
- Unreliable evidence blocks the favorable result
Brand ShopifySource OrderAuthoritativeSaved agreementRenewal decisionBefore resultsRetailer evidenceDemand + old stockAttributed
Established products stay unprotected. Eligibility follows source history and saved trial scope, not a claim that Flex changed the basket.
Current purchase decision6Units recorded before demand
The current counterfactual cannot be rewritten after paid demand or the fresh Order is known.
Qualified purchase value$480
Saved exposure cap$120
Support still depends on every saved limit.The cap bounds liability. It is never the amount automatically earned or paid.
Everything the case must answer
Does base support require another purchase?
No. After the saved minimum selling period, an eligible slow trial can use its agreed markdown plan. The retailer sets its own prices. Qualifying net sales, the saved support reference, retailer first loss, remaining capacity, and caps determine base Flex. A return fallback is available only if saved before purchase and reached after the markdown attempt.
Is the $480 support payable to the retailer?
No. It is qualified purchase value. Participation, retained contribution, the old-position formula, the absolute cap, and final reconciliation still determine payable support.
Does a passing value test prove Oplut caused the Order?
No. Qualification applies the saved agreement method. It does not establish causality.
Why keep historical normal and the current no-Oplut decision?
They answer different questions: what this account normally buys and what this retailer would buy in this exact renewal without Flex.
Can missing evidence default to zero?
No. A missing or unreliable baseline, counterfactual, cost, or retailer submission blocks the favorable result or routes it for review.
What if an enhanced renewal fails?
A failed, blocked, abandoned, expired, or zero-value enhanced attempt does not erase independently valid base protection. Both paths share one source capacity; the same value or support cannot be used twice.
How are whole-program economics measured?
Track trial adoption, initial order contribution, base-resolution cost, later ordinary reorders, enhanced-renewal economics, and total program cost separately. More trial products or a passing purchase test alone do not establish profitable growth.
What remains unknown?
Build 0 is still under review. Evidence standards, operating burden, viable commercial terms, operator acceptance, and repeatable economics remain to be established. The amounts here are illustrative, not Oplut defaults or merchant results.
Connect the promise, decision, Order, and outcome.
Purchase-time termsImmutable agreement
Historical normal$960
Current decision$480
Final cycle recordSupport pending
Test one real wholesale decision.
Start with an eligible product trial and its saved base terms. Assess any optional renewal separately, then count support and operating costs across the whole program.
Private product walkthrough
Review the mechanism and decide whether the transaction is worth testing with operators.
Book a conversationReview the transaction first